Helga Burrill

Swedish-British stylist Helga Burrill is based in London, where she holds the position of Senior Fashion Editor at both POP and Arena Homme+.

With a strong editorial background and a deep understanding of brand identity and positioning, Helga approaches her commercial collaborations with a focus on creative relevance, cultural impact and commercial success.

Having studied Art History in Sweden before moving to London, her aesthetic is informed by 1980s culture, music and cinema, bringing a distinctive perspective to both editorial and commercial projects.