François Gravel

Currently based in Paris, François Gravel would find respite from the claustrophobic gender norms of the small Québec town he grew up in by taking long walks alone in the thickets of nature. In 2018, Gravel moved to Paris to assist stylist Camille Bidault-Waddington and in 2020 began his collaboration with Fidan Novruzova where he would establish codes signature to the influential emerging Moldova-based brand. Gravel brings a cinematic imagination to his styling work, building looks out of subtle narrative cues and a sensitivity to characters who don’t traditionally ‘fit in’. Just as styling is about a balance of skin to cloth and garment to body, Gravel seeks to balance elegance with oddity, naïveté with refinement, and intuition with intention.